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Facebook cuts ties to data brokers in blow to targeted ads

Source: David Ingram & Julia Fioretti, Reuters

Facebook Inc said it would end its partnerships with several large data brokers who help advertisers target people on the social network, a step that follows a scandal over how Facebook handles personal information.

Facebook has for years given advertisers the option of targeting their ads based on data collected by companies such as Acxiom Corp and Experian PLC.

Read Full Article: Facebook cuts ties to data brokers in blow to targeted ads